Amelia Spiers is a contemporary abstract artist currently based in Birmingham. The foundation of Amelia’s work is inspired by the shapes and colors found in nature around her. For her brand, the objective was to create a whimsical, modern logo to encapsulate her identity. The final marks pair Amelia’s own handwriting with clean, typographic elements to reflect the balance between her playful, organic art style and her thoughtful, intentional approach. A natural palette of brown, olive, and peach reinforces her connection to the earth and adds warmth, softness, and grounded elegance to the overall identity.